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AXIS Gum

I designed the branding for AXIS Gum, a fun and energetic gum brand, drawing inspiration from the futuristic aesthetic of renowned Japanese artist Hajime Sorayama, known for his sleek robot designs. The vibrant color palette was carefully selected to reflect the dynamic, high-energy vibe of the brand. I incorporated a robot-themed logo to align with Sorayama's signature style, merging a sense of modern technology with the playful spirit of AXIS Gum. The result is a visually striking and memorable brand identity that captures both excitement and innovation.

(06)
Chicago, IL
Brand Identity/Marketing
2023
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